{"id":3960,"date":"2026-10-29T04:45:24","date_gmt":"2026-10-29T04:45:24","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/10\/29\/the-airport-attention-economy-can-brands-turn-transit-footfall-into-marketing-roi\/"},"modified":"2026-10-29T04:45:24","modified_gmt":"2026-10-29T04:45:24","slug":"the-airport-attention-economy-can-brands-turn-transit-footfall-into-marketing-roi","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/10\/29\/the-airport-attention-economy-can-brands-turn-transit-footfall-into-marketing-roi\/","title":{"rendered":"The Airport Attention Economy: Can Brands Turn Transit Footfall Into Marketing ROI?"},"content":{"rendered":"<p>&#8230; <b>experiential marketing<\/b> can build brand consideration before consumers enter the purchase cycle and why footfall alone is not a measure of ROI.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230; experiential marketing can build brand consideration before consumers enter the purchase cycle and why footfall alone is not a measure of ROI.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3960"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3960"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3960\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}