{"id":3956,"date":"2026-10-26T04:38:25","date_gmt":"2026-10-26T04:38:25","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/10\/26\/reaching-gen-z-choose-experiences-over-advertising-et-edge-insights\/"},"modified":"2026-10-26T04:38:25","modified_gmt":"2026-10-26T04:38:25","slug":"reaching-gen-z-choose-experiences-over-advertising-et-edge-insights","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/10\/26\/reaching-gen-z-choose-experiences-over-advertising-et-edge-insights\/","title":{"rendered":"Reaching Gen Z? Choose experiences over advertising &#8211; ET Edge Insights"},"content":{"rendered":"<p>Why campuses are becoming <b>experiential marketing<\/b> hotspots. College festivals have always been central to student culture, but their scale and\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why campuses are becoming experiential marketing hotspots. College festivals have always been central to student culture, but their scale and\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3956"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3956"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3956\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}