{"id":3943,"date":"2026-10-23T23:17:16","date_gmt":"2026-10-23T23:17:16","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/10\/23\/ice-cream-fro-yo-giveaways-inside-haleons-experiential-event-strategy-mediapost\/"},"modified":"2026-10-23T23:17:16","modified_gmt":"2026-10-23T23:17:16","slug":"ice-cream-fro-yo-giveaways-inside-haleons-experiential-event-strategy-mediapost","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/10\/23\/ice-cream-fro-yo-giveaways-inside-haleons-experiential-event-strategy-mediapost\/","title":{"rendered":"Ice Cream, Fro-Yo Giveaways: Inside Haleon&#8217;s Experiential Event Strategy &#8211; MediaPost"},"content":{"rendered":"<p>P&amp;HI:How did the number of events this summer compare with previous years? Kavanagh: We definitely ramped up our <b>experiential marketing<\/b> efforts, both\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>P&amp;HI:How did the number of events this summer compare with previous years? Kavanagh: We definitely ramped up our experiential marketing efforts, both\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3943"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3943"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3943\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}