{"id":3929,"date":"2026-10-22T06:14:17","date_gmt":"2026-10-22T06:14:17","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/10\/22\/the-city-as-a-canvas-how-brands-made-ooh-advertising-part-of-durga-pujo\/"},"modified":"2026-10-22T06:14:17","modified_gmt":"2026-10-22T06:14:17","slug":"the-city-as-a-canvas-how-brands-made-ooh-advertising-part-of-durga-pujo","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/10\/22\/the-city-as-a-canvas-how-brands-made-ooh-advertising-part-of-durga-pujo\/","title":{"rendered":"The city as a canvas: How brands made OOH advertising part of Durga Pujo"},"content":{"rendered":"<p>\u201c<b>Experiential marketing<\/b> allows us to enter that behaviour naturally rather than interrupting it.\u201d Mars focused on on-ground touchpoints across\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cExperiential marketing allows us to enter that behaviour naturally rather than interrupting it.\u201d Mars focused on on-ground touchpoints across\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3929"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3929"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3929\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}