{"id":3923,"date":"2026-10-20T04:22:58","date_gmt":"2026-10-20T04:22:58","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/10\/20\/gaming-discovery-and-destination-inspiration-how-saudia-owned-the-summer-travel-conversation\/"},"modified":"2026-10-20T04:22:58","modified_gmt":"2026-10-20T04:22:58","slug":"gaming-discovery-and-destination-inspiration-how-saudia-owned-the-summer-travel-conversation","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/10\/20\/gaming-discovery-and-destination-inspiration-how-saudia-owned-the-summer-travel-conversation\/","title":{"rendered":"Gaming, discovery and destination inspiration: How Saudia owned the summer travel conversation"},"content":{"rendered":"<p>&#8230; <b>experiential marketing<\/b>gaming marketingIn\ufb02uencer marketingprogrammatic advertisingPublicis CommunicationsSaudi Arabia marketingSaudia Airlines\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230; experiential marketinggaming marketingIn\ufb02uencer marketingprogrammatic advertisingPublicis CommunicationsSaudi Arabia marketingSaudia Airlines\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3923"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3923"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3923\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}