{"id":3914,"date":"2026-10-19T02:34:09","date_gmt":"2026-10-19T02:34:09","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/10\/19\/fnb-news-premiumisation-drives-demand-for-imported-spirits-in-india\/"},"modified":"2026-10-19T02:34:09","modified_gmt":"2026-10-19T02:34:09","slug":"fnb-news-premiumisation-drives-demand-for-imported-spirits-in-india","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/10\/19\/fnb-news-premiumisation-drives-demand-for-imported-spirits-in-india\/","title":{"rendered":"FNB News &#8211; Premiumisation drives demand for imported spirits in India"},"content":{"rendered":"<p>Patel said <b>experiential marketing<\/b> enables consumers to understand a brand&#8217;s personality, serving style and intended occasions beyond the bottle.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Patel said experiential marketing enables consumers to understand a brand&#8217;s personality, serving style and intended occasions beyond the bottle.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3914"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3914"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3914\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}