{"id":3890,"date":"2026-10-13T21:04:21","date_gmt":"2026-10-13T21:04:21","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/10\/13\/the-art-of-gathering-why-brands-are-embracing-experiential-like-never-before-ad-age\/"},"modified":"2026-10-13T21:04:21","modified_gmt":"2026-10-13T21:04:21","slug":"the-art-of-gathering-why-brands-are-embracing-experiential-like-never-before-ad-age","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/10\/13\/the-art-of-gathering-why-brands-are-embracing-experiential-like-never-before-ad-age\/","title":{"rendered":"The art of gathering\u2014why brands are embracing experiential like never before &#8211; Ad Age"},"content":{"rendered":"<p><b>Experiential marketing<\/b> often used to be something brands needed to be convinced was worth the effort. Now, it&#8217;s becoming central to their\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Experiential marketing often used to be something brands needed to be convinced was worth the effort. Now, it&#8217;s becoming central to their\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3890"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3890"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3890\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}