{"id":3866,"date":"2026-10-08T01:31:16","date_gmt":"2026-10-08T01:31:16","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/10\/08\/brands-ramp-up-halloween-activations-as-shoppers-come-out-for-scare-season-emarketer\/"},"modified":"2026-10-08T01:31:16","modified_gmt":"2026-10-08T01:31:16","slug":"brands-ramp-up-halloween-activations-as-shoppers-come-out-for-scare-season-emarketer","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/10\/08\/brands-ramp-up-halloween-activations-as-shoppers-come-out-for-scare-season-emarketer\/","title":{"rendered":"Brands ramp up Halloween activations as shoppers come out for scare season &#8211; eMarketer"},"content":{"rendered":"<p>Some 41% of US ad buyers expect to increase spending on in-person and <b>experiential marketing<\/b> this year, according to IAB data cited by EMARKETER.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some 41% of US ad buyers expect to increase spending on in-person and experiential marketing this year, according to IAB data cited by EMARKETER.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3866"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3866"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3866\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}