{"id":3865,"date":"2026-10-08T01:34:15","date_gmt":"2026-10-08T01:34:15","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/10\/08\/ford-makes-a-dirty-car-the-selling-point-in-off-road-campaign-the-drum\/"},"modified":"2026-10-08T01:34:15","modified_gmt":"2026-10-08T01:34:15","slug":"ford-makes-a-dirty-car-the-selling-point-in-off-road-campaign-the-drum","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/10\/08\/ford-makes-a-dirty-car-the-selling-point-in-off-road-campaign-the-drum\/","title":{"rendered":"Ford makes a dirty car the selling point in off-road campaign | The Drum"},"content":{"rendered":"<p>How can brands improve ROI in <b>experiential marketing<\/b>? Creative Creative Work. Featuring: Wieden+Kennedy S\u00e3o Paulo. Wieden+Kennedy S\u00e3o Paulo. Find out\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How can brands improve ROI in experiential marketing? Creative Creative Work. Featuring: Wieden+Kennedy S\u00e3o Paulo. Wieden+Kennedy S\u00e3o Paulo. Find out\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3865"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3865"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3865\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}