{"id":3864,"date":"2026-10-08T01:45:38","date_gmt":"2026-10-08T01:45:38","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/10\/08\/experiential-marketing-has-changed-the-reason-it-works-hasnt-ad-age\/"},"modified":"2026-10-08T01:45:38","modified_gmt":"2026-10-08T01:45:38","slug":"experiential-marketing-has-changed-the-reason-it-works-hasnt-ad-age","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/10\/08\/experiential-marketing-has-changed-the-reason-it-works-hasnt-ad-age\/","title":{"rendered":"<b>Experiential marketing<\/b> has changed. The reason it works hasn&#8217;t. &#8211; Ad Age"},"content":{"rendered":"<p>Twenty-five years ago, <b>experiential marketing<\/b> operated in a very different attention economy. Consumers weren&#8217;t documenting every outing,\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twenty-five years ago, experiential marketing operated in a very different attention economy. Consumers weren&#8217;t documenting every outing,\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3864"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3864"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3864\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}