{"id":3848,"date":"2026-10-06T06:37:57","date_gmt":"2026-10-06T06:37:57","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/10\/06\/how-lego-is-turning-f1-fandom-into-a-marketing-engine\/"},"modified":"2026-10-06T06:37:57","modified_gmt":"2026-10-06T06:37:57","slug":"how-lego-is-turning-f1-fandom-into-a-marketing-engine","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/10\/06\/how-lego-is-turning-f1-fandom-into-a-marketing-engine\/","title":{"rendered":"How LEGO is turning F1 fandom into a marketing engine"},"content":{"rendered":"<p>\u201cWhile footfall and commercial conversion remain essential baselines, measuring <b>experiential marketing<\/b> today requires evaluating across broader\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWhile footfall and commercial conversion remain essential baselines, measuring experiential marketing today requires evaluating across broader\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3848"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3848"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3848\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}