{"id":3788,"date":"2026-09-25T07:14:26","date_gmt":"2026-09-25T07:14:26","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2026\/09\/25\/how-the-football-jersey-became-a-bigger-play-beyond-the-pitch-marketing-interactive\/"},"modified":"2026-09-25T07:14:26","modified_gmt":"2026-09-25T07:14:26","slug":"how-the-football-jersey-became-a-bigger-play-beyond-the-pitch-marketing-interactive","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/09\/25\/how-the-football-jersey-became-a-bigger-play-beyond-the-pitch-marketing-interactive\/","title":{"rendered":"How the football jersey became a bigger play beyond the pitch | Marketing-Interactive"},"content":{"rendered":"<p>Nicolle Sing, business director at <b>experiential marketing<\/b> agency DARKHORSE, sees clubs themselves undergoing a similar transformation. With\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nicolle Sing, business director at experiential marketing agency DARKHORSE, sees clubs themselves undergoing a similar transformation. With\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3788"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3788"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3788\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}