{"id":3780,"date":"2026-09-23T05:48:36","date_gmt":"2026-09-23T05:48:36","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/09\/23\/the-us-opens-influencer-problem-and-beautys-opportunity-beautymatter\/"},"modified":"2026-09-23T05:48:36","modified_gmt":"2026-09-23T05:48:36","slug":"the-us-opens-influencer-problem-and-beautys-opportunity-beautymatter","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/09\/23\/the-us-opens-influencer-problem-and-beautys-opportunity-beautymatter\/","title":{"rendered":"The US Open&#8217;s Influencer Problem, and Beauty&#8217;s Opportunity &#8211; BeautyMatter"},"content":{"rendered":"<p>The experience reached over 2,000 consumers, pairing more than 7,000 shades across its brands. Individually, these are familiar <b>experiential marketing<\/b>\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The experience reached over 2,000 consumers, pairing more than 7,000 shades across its brands. Individually, these are familiar experiential marketing\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3780"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3780"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3780\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}