{"id":3774,"date":"2026-09-21T04:50:26","date_gmt":"2026-09-21T04:50:26","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/09\/21\/ben-taylor-on-the-evolving-role-of-experiential-across-apac-branding-in-asia\/"},"modified":"2026-09-21T04:50:26","modified_gmt":"2026-09-21T04:50:26","slug":"ben-taylor-on-the-evolving-role-of-experiential-across-apac-branding-in-asia","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/09\/21\/ben-taylor-on-the-evolving-role-of-experiential-across-apac-branding-in-asia\/","title":{"rendered":"Ben Taylor on the Evolving Role of Experiential Across APAC | Branding in Asia"},"content":{"rendered":"<p><b>Experiential marketing<\/b> has moved well beyond the days of what Ben Taylor calls \u201cmenus and venues\u201d briefs. Across APAC, brands are increasingly\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Experiential marketing has moved well beyond the days of what Ben Taylor calls \u201cmenus and venues\u201d briefs. Across APAC, brands are increasingly\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3774"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3774"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3774\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}