{"id":3764,"date":"2026-09-20T03:35:47","date_gmt":"2026-09-20T03:35:47","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/09\/20\/case-study-redtapes-repositioning-from-formal-footwear-to-lifestyle-fashion\/"},"modified":"2026-09-20T03:35:47","modified_gmt":"2026-09-20T03:35:47","slug":"case-study-redtapes-repositioning-from-formal-footwear-to-lifestyle-fashion","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/09\/20\/case-study-redtapes-repositioning-from-formal-footwear-to-lifestyle-fashion\/","title":{"rendered":"Case Study: RedTape&#8217;s Repositioning from Formal Footwear to Lifestyle Fashion"},"content":{"rendered":"<p>&#8230; <b>experiential marketing<\/b> (e.g., the RedTape 10K Run) and a multi-brand portfolio targeting distinct lifestyle occasions (Ozark for outdoor, Mode\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230; experiential marketing (e.g., the RedTape 10K Run) and a multi-brand portfolio targeting distinct lifestyle occasions (Ozark for outdoor, Mode\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3764"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3764"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3764\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}