{"id":3745,"date":"2026-09-16T03:51:27","date_gmt":"2026-09-16T03:51:27","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/09\/16\/from-watching-to-participating-the-new-creative-playbook-exchange4media\/"},"modified":"2026-09-16T03:51:27","modified_gmt":"2026-09-16T03:51:27","slug":"from-watching-to-participating-the-new-creative-playbook-exchange4media","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/09\/16\/from-watching-to-participating-the-new-creative-playbook-exchange4media\/","title":{"rendered":"From watching to participating: The new creative playbook &#8211; Exchange4media"},"content":{"rendered":"<p>A joint EY-Parthenon and BookMyShow CMO survey found that 56% of surveyed brands executed an <b>experiential marketing<\/b> activation in the past year\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A joint EY-Parthenon and BookMyShow CMO survey found that 56% of surveyed brands executed an experiential marketing activation in the past year\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3745"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3745"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3745\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}