{"id":3733,"date":"2026-09-15T04:44:41","date_gmt":"2026-09-15T04:44:41","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2026\/09\/15\/how-warner-bros-discovery-turned-harry-potter-into-a-licensing-machine-for-every-category\/"},"modified":"2026-09-15T04:44:41","modified_gmt":"2026-09-15T04:44:41","slug":"how-warner-bros-discovery-turned-harry-potter-into-a-licensing-machine-for-every-category","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/09\/15\/how-warner-bros-discovery-turned-harry-potter-into-a-licensing-machine-for-every-category\/","title":{"rendered":"How Warner Bros. Discovery Turned Harry Potter Into A Licensing Machine For Every Category"},"content":{"rendered":"<p># Cultural Relevance \u00b7 # <b>Experiential Marketing<\/b> \u00b7 # Shalini Sharma \u00b7 # R. As Harry Potter expands across eyewear, jewellery, travel, food, beauty and\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p># Cultural Relevance \u00b7 # Experiential Marketing \u00b7 # Shalini Sharma \u00b7 # R. As Harry Potter expands across eyewear, jewellery, travel, food, beauty and\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3733"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3733"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3733\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}