{"id":3720,"date":"2026-09-10T02:40:11","date_gmt":"2026-09-10T02:40:11","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/09\/10\/boston-beer-hires-tech-savvy-cmo-to-hone-data-driven-marketing\/"},"modified":"2026-09-10T02:40:11","modified_gmt":"2026-09-10T02:40:11","slug":"boston-beer-hires-tech-savvy-cmo-to-hone-data-driven-marketing","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/09\/10\/boston-beer-hires-tech-savvy-cmo-to-hone-data-driven-marketing\/","title":{"rendered":"Boston Beer hires tech-savvy CMO to hone data-driven marketing"},"content":{"rendered":"<p>&#8230; <b>experiential marketing<\/b> and connected commerce. She will report to Boston Beer Founder, President and CEO Jim Koch and Chief Operating Officer Phil\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230; experiential marketing and connected commerce. She will report to Boston Beer Founder, President and CEO Jim Koch and Chief Operating Officer Phil\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3720"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3720"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3720\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}