{"id":3716,"date":"2026-09-10T04:21:20","date_gmt":"2026-09-10T04:21:20","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/09\/10\/why-kenyan-firms-pour-millions-into-sponsorships-deals-business-daily\/"},"modified":"2026-09-10T04:21:20","modified_gmt":"2026-09-10T04:21:20","slug":"why-kenyan-firms-pour-millions-into-sponsorships-deals-business-daily","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/09\/10\/why-kenyan-firms-pour-millions-into-sponsorships-deals-business-daily\/","title":{"rendered":"Why Kenyan firms pour millions into sponsorships deals &#8211; Business Daily"},"content":{"rendered":"<p>Ann Ngigi, Managing Director at YDX Agency, an <b>experiential marketing<\/b> firm that stages major concerts, says this is simply how the industry works now.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ann Ngigi, Managing Director at YDX Agency, an experiential marketing firm that stages major concerts, says this is simply how the industry works now.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3716"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3716"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3716\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}