{"id":3627,"date":"2026-08-31T04:04:33","date_gmt":"2026-08-31T04:04:33","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/08\/31\/what-happened-when-bubba-took-its-new-brand-identity-to-lollapalooza-modern-retail\/"},"modified":"2026-08-31T04:04:33","modified_gmt":"2026-08-31T04:04:33","slug":"what-happened-when-bubba-took-its-new-brand-identity-to-lollapalooza-modern-retail","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/08\/31\/what-happened-when-bubba-took-its-new-brand-identity-to-lollapalooza-modern-retail\/","title":{"rendered":"What happened when Bubba took its new brand identity to Lollapalooza &#8211; Modern Retail"},"content":{"rendered":"<p>Beyond its own team, Newell tapped <b>experiential marketing<\/b> firm Atypical to help strategize. Jia said the team put together \u201ca strong brief\u201d that\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beyond its own team, Newell tapped experiential marketing firm Atypical to help strategize. Jia said the team put together \u201ca strong brief\u201d that\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3627"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3627"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3627\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}