{"id":3560,"date":"2026-08-26T05:39:07","date_gmt":"2026-08-26T05:39:07","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/08\/26\/fans-have-more-friends-heinekens-formula-for-real-life-connection-adweek\/"},"modified":"2026-08-26T05:39:07","modified_gmt":"2026-08-26T05:39:07","slug":"fans-have-more-friends-heinekens-formula-for-real-life-connection-adweek","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/08\/26\/fans-have-more-friends-heinekens-formula-for-real-life-connection-adweek\/","title":{"rendered":"Fans Have More Friends: Heineken&#8217;s Formula for Real-Life Connection &#8211; ADWEEK"},"content":{"rendered":"<p>Their conversation explores what that principle means for <b>experiential marketing<\/b>, fandom, AI, moderation, packaging, and the creative decisions\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Their conversation explores what that principle means for experiential marketing, fandom, AI, moderation, packaging, and the creative decisions\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3560"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3560"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3560\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}