{"id":3535,"date":"2026-08-22T00:21:26","date_gmt":"2026-08-22T00:21:26","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2026\/08\/22\/how-yoto-turned-parent-advocacy-into-a-127m-kids-audio-brand\/"},"modified":"2026-08-22T00:21:26","modified_gmt":"2026-08-22T00:21:26","slug":"how-yoto-turned-parent-advocacy-into-a-127m-kids-audio-brand","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/08\/22\/how-yoto-turned-parent-advocacy-into-a-127m-kids-audio-brand\/","title":{"rendered":"How Yoto Turned Parent Advocacy Into a $127M Kids&#8217; Audio Brand"},"content":{"rendered":"<p>How Yoto Uses <b>Experiential Marketing<\/b> and Retail to Reach Families. Yoto&#8217;s strongest physical campaigns place the product inside the moments it\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Yoto Uses Experiential Marketing and Retail to Reach Families. Yoto&#8217;s strongest physical campaigns place the product inside the moments it\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3535"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3535"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3535\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}