{"id":3450,"date":"2026-08-17T14:07:37","date_gmt":"2026-08-17T14:07:37","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2026\/08\/17\/the-cinema-comeback-how-modern-movie-marketing-offers-a-playbook-for-brands\/"},"modified":"2026-08-17T14:07:37","modified_gmt":"2026-08-17T14:07:37","slug":"the-cinema-comeback-how-modern-movie-marketing-offers-a-playbook-for-brands","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/08\/17\/the-cinema-comeback-how-modern-movie-marketing-offers-a-playbook-for-brands\/","title":{"rendered":"The cinema comeback: How modern movie marketing offers a playbook for brands"},"content":{"rendered":"<p>From fan co-creation to real-world activations, movie marketers are rewriting the promotional blueprint.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From fan co-creation to real-world activations, movie marketers are rewriting the promotional blueprint.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3450"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3450"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3450\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}