{"id":3439,"date":"2026-08-16T06:41:54","date_gmt":"2026-08-16T06:41:54","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/08\/16\/what-10000-people-lining-up-for-lego-says-about-the-future-of-retail-open-magazine\/"},"modified":"2026-08-16T06:41:54","modified_gmt":"2026-08-16T06:41:54","slug":"what-10000-people-lining-up-for-lego-says-about-the-future-of-retail-open-magazine","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/08\/16\/what-10000-people-lining-up-for-lego-says-about-the-future-of-retail-open-magazine\/","title":{"rendered":"What 10000 People Lining Up for LEGO Says About the Future of Retail &#8211; Open Magazine"},"content":{"rendered":"<p>&#8220;Opening new stores, especially for big brands, is leading to what we call <b>experiential marketing<\/b>. Physical retail allows customers to engage with\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Opening new stores, especially for big brands, is leading to what we call experiential marketing. Physical retail allows customers to engage with\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3439"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3439"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3439\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}