{"id":3384,"date":"2026-08-12T05:20:46","date_gmt":"2026-08-12T05:20:46","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2026\/08\/12\/heinzs-new-ketchup-love-lid-doubles-as-a-data-driven-marketing-move\/"},"modified":"2026-08-12T05:20:46","modified_gmt":"2026-08-12T05:20:46","slug":"heinzs-new-ketchup-love-lid-doubles-as-a-data-driven-marketing-move","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/08\/12\/heinzs-new-ketchup-love-lid-doubles-as-a-data-driven-marketing-move\/","title":{"rendered":"Heinz&#8217;s New Ketchup &#8216;Love Lid&#8217; Doubles as a Data-Driven Marketing Move"},"content":{"rendered":"<p>The lid also gives the company a fresh entry point for <b>experiential marketing<\/b> around grilling season, and it doesn&#8217;t need a single new commercial to\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The lid also gives the company a fresh entry point for experiential marketing around grilling season, and it doesn&#8217;t need a single new commercial to\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3384"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3384"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3384\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}