{"id":3369,"date":"2026-08-10T10:08:45","date_gmt":"2026-08-10T10:08:45","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/08\/10\/the-great-cmo-rebrand-how-top-marketers-outgrew-their-own-title\/"},"modified":"2026-08-10T10:08:45","modified_gmt":"2026-08-10T10:08:45","slug":"the-great-cmo-rebrand-how-top-marketers-outgrew-their-own-title","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/08\/10\/the-great-cmo-rebrand-how-top-marketers-outgrew-their-own-title\/","title":{"rendered":"The great CMO rebrand: How top marketers outgrew their own title"},"content":{"rendered":"<p>From managing P&amp;Ls to leading investor relations, executives explain why the traditional CMO role no longer fits what they actually do.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From managing P&amp;Ls to leading investor relations, executives explain why the traditional CMO role no longer fits what they actually do.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3369"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3369"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3369\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}