{"id":3361,"date":"2026-08-10T02:49:39","date_gmt":"2026-08-10T02:49:39","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/08\/10\/the-case-for-going-quiet-why-some-bands-are-winning-by-posting-less-that-eric-alper\/"},"modified":"2026-08-10T02:49:39","modified_gmt":"2026-08-10T02:49:39","slug":"the-case-for-going-quiet-why-some-bands-are-winning-by-posting-less-that-eric-alper","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/08\/10\/the-case-for-going-quiet-why-some-bands-are-winning-by-posting-less-that-eric-alper\/","title":{"rendered":"The Case for Going Quiet: Why Some Bands Are Winning by Posting Less &#8211; That Eric Alper"},"content":{"rendered":"<p>Marketing researchers at the time framed it as <b>experiential marketing<\/b>, a tactic built around making an audience lean in and participate rather than\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing researchers at the time framed it as experiential marketing, a tactic built around making an audience lean in and participate rather than\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3361"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3361"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3361\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}