{"id":3359,"date":"2026-08-10T03:23:54","date_gmt":"2026-08-10T03:23:54","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/08\/10\/you-have-to-keep-re-earning-it-why-gen-z-loyalty-is-becoming-harder-for-brands-to-win\/"},"modified":"2026-08-10T03:23:54","modified_gmt":"2026-08-10T03:23:54","slug":"you-have-to-keep-re-earning-it-why-gen-z-loyalty-is-becoming-harder-for-brands-to-win","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/08\/10\/you-have-to-keep-re-earning-it-why-gen-z-loyalty-is-becoming-harder-for-brands-to-win\/","title":{"rendered":"&#8216;You have to keep re-earning it&#8217;: Why Gen Z loyalty is becoming harder for brands to win"},"content":{"rendered":"<p>&#8230; <b>Experiential Marketing<\/b>Gen Z brand engagementGen Z brand loyaltyGen Z buying behaviourGen Z communitiesGen Z communityGen Z consumer behaviourGen Z\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230; Experiential MarketingGen Z brand engagementGen Z brand loyaltyGen Z buying behaviourGen Z communitiesGen Z communityGen Z consumer behaviourGen Z\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3359"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3359"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3359\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}