{"id":3314,"date":"2026-08-06T01:32:21","date_gmt":"2026-08-06T01:32:21","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/08\/06\/experiential-marketing-is-flashy-but-what-is-the-real-value-for-brands-campaign-us\/"},"modified":"2026-08-06T01:32:21","modified_gmt":"2026-08-06T01:32:21","slug":"experiential-marketing-is-flashy-but-what-is-the-real-value-for-brands-campaign-us","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/08\/06\/experiential-marketing-is-flashy-but-what-is-the-real-value-for-brands-campaign-us\/","title":{"rendered":"<b>Experiential marketing<\/b> is flashy, but what is the real value for brands? | Campaign US"},"content":{"rendered":"<p>Global B2C and B2B <b>experiential marketing<\/b> spending grew 8.3% to $138.9 billion last year and is projected to grow 10.3% in 2026, according to PQ Media\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global B2C and B2B experiential marketing spending grew 8.3% to $138.9 billion last year and is projected to grow 10.3% in 2026, according to PQ Media\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3314"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3314"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3314\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}