{"id":3294,"date":"2026-08-04T10:12:34","date_gmt":"2026-08-04T10:12:34","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/08\/04\/eu-draws-the-line-on-synthetic-media-what-the-new-ai-transparency-code-means-for-marketers\/"},"modified":"2026-08-04T10:12:34","modified_gmt":"2026-08-04T10:12:34","slug":"eu-draws-the-line-on-synthetic-media-what-the-new-ai-transparency-code-means-for-marketers","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/08\/04\/eu-draws-the-line-on-synthetic-media-what-the-new-ai-transparency-code-means-for-marketers\/","title":{"rendered":"EU draws the line on synthetic media: What the new AI Transparency Code means for marketers"},"content":{"rendered":"<p>With the EU AI Act taking effect over the weekend, brand leaders must re-evaluate how they use automation in consumer-facing advertisements.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the EU AI Act taking effect over the weekend, brand leaders must re-evaluate how they use automation in consumer-facing advertisements.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3294"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3294"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3294\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}