{"id":3280,"date":"2026-08-04T04:57:34","date_gmt":"2026-08-04T04:57:34","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/08\/04\/the-brief-fxs-mall-takeover-and-utzs-cheese-ball-challenge-event-marketer\/"},"modified":"2026-08-04T04:57:34","modified_gmt":"2026-08-04T04:57:34","slug":"the-brief-fxs-mall-takeover-and-utzs-cheese-ball-challenge-event-marketer","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/08\/04\/the-brief-fxs-mall-takeover-and-utzs-cheese-ball-challenge-event-marketer\/","title":{"rendered":"The Brief: FX&#8217;s Mall Takeover and Utz&#8217;s Cheese Ball Challenge &#8211; Event Marketer"},"content":{"rendered":"<p>This week&#8217;s hot topics in <b>experiential marketing<\/b> cover Utz&#8217;s Million Cheese Ball Challenge, an FX mall takeover and The House of Lexus.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s hot topics in experiential marketing cover Utz&#8217;s Million Cheese Ball Challenge, an FX mall takeover and The House of Lexus.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3280"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3280"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3280\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}