{"id":3279,"date":"2026-08-04T06:06:08","date_gmt":"2026-08-04T06:06:08","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/08\/04\/backlashs-katie-peake-on-why-experiential-retail-matters-to-fashion-now-more-than-ever\/"},"modified":"2026-08-04T06:06:08","modified_gmt":"2026-08-04T06:06:08","slug":"backlashs-katie-peake-on-why-experiential-retail-matters-to-fashion-now-more-than-ever","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/08\/04\/backlashs-katie-peake-on-why-experiential-retail-matters-to-fashion-now-more-than-ever\/","title":{"rendered":"Backlash&#8217;s Katie Peake on why experiential retail matters to fashion now more than ever"},"content":{"rendered":"<p>Peake has worked in <b>experiential marketing<\/b> for more than 15 years, having started in traditional advertising across television, print and campaign\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Peake has worked in experiential marketing for more than 15 years, having started in traditional advertising across television, print and campaign\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3279"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3279"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3279\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}