{"id":3225,"date":"2026-07-30T06:44:06","date_gmt":"2026-07-30T06:44:06","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/07\/30\/why-fx-gave-an-iconic-mall-an-80s-makeover-to-promote-the-shards-marketing-dive\/"},"modified":"2026-07-30T06:44:06","modified_gmt":"2026-07-30T06:44:06","slug":"why-fx-gave-an-iconic-mall-an-80s-makeover-to-promote-the-shards-marketing-dive","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/07\/30\/why-fx-gave-an-iconic-mall-an-80s-makeover-to-promote-the-shards-marketing-dive\/","title":{"rendered":"Why FX gave an iconic mall an &#8217;80s makeover to promote &#8216;The Shards&#8217; | Marketing Dive"},"content":{"rendered":"<p>&#8230; <b>experiential marketing<\/b>. \u201c[&#8216;The Shards&#8217;] is rooted in so many elements of the &#8217;80s that are of interest to audiences today: the element of analog\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230; experiential marketing. \u201c[&#8216;The Shards&#8217;] is rooted in so many elements of the &#8217;80s that are of interest to audiences today: the element of analog\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3225"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3225"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3225\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}