{"id":3187,"date":"2026-07-27T01:51:15","date_gmt":"2026-07-27T01:51:15","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/07\/27\/devyani-bets-on-ai-and-creator-led-marketing-to-keep-kfc-pizza-hut-and-costa-coffee-relevant\/"},"modified":"2026-07-27T01:51:15","modified_gmt":"2026-07-27T01:51:15","slug":"devyani-bets-on-ai-and-creator-led-marketing-to-keep-kfc-pizza-hut-and-costa-coffee-relevant","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/07\/27\/devyani-bets-on-ai-and-creator-led-marketing-to-keep-kfc-pizza-hut-and-costa-coffee-relevant\/","title":{"rendered":"Devyani bets on AI and creator-led marketing to keep KFC, Pizza Hut and Costa Coffee relevant"},"content":{"rendered":"<p>&#8230; <b>experiential marketing<\/b> to deepen engagement with younger audiences. The brand has also partnered with PVR INOX to expand premium coffee offerings\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230; experiential marketing to deepen engagement with younger audiences. The brand has also partnered with PVR INOX to expand premium coffee offerings\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3187"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3187"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3187\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}