{"id":3158,"date":"2026-07-24T10:24:04","date_gmt":"2026-07-24T10:24:04","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/07\/24\/meta-ad-costs-hit-five-year-low-as-creative-drives-performance\/"},"modified":"2026-07-24T10:24:04","modified_gmt":"2026-07-24T10:24:04","slug":"meta-ad-costs-hit-five-year-low-as-creative-drives-performance","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/07\/24\/meta-ad-costs-hit-five-year-low-as-creative-drives-performance\/","title":{"rendered":"Meta ad costs hit five-year low as creative drives performance"},"content":{"rendered":"<p>Platforms\u2019 AI targeting is driving costs down for brands, but conversion rates decline.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Platforms\u2019 AI targeting is driving costs down for brands, but conversion rates decline.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3158"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3158"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3158\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}