{"id":3150,"date":"2026-07-23T10:15:00","date_gmt":"2026-07-23T10:15:00","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/07\/23\/sir-martin-sorrell-cannes-is-not-about-creative-its-about-media\/"},"modified":"2026-07-23T10:15:00","modified_gmt":"2026-07-23T10:15:00","slug":"sir-martin-sorrell-cannes-is-not-about-creative-its-about-media","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/07\/23\/sir-martin-sorrell-cannes-is-not-about-creative-its-about-media\/","title":{"rendered":"Sir Martin Sorrell: &#8216;Cannes is not about creative; it\u2019s about media&#8217;"},"content":{"rendered":"<p>S4 Capital founder on the client rebound toward &#8220;out-housing&#8221;, why enterprise ad buying will eventually automate and the future of the agency model.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S4 Capital founder on the client rebound toward &#8220;out-housing&#8221;, why enterprise ad buying will eventually automate and the future of the agency model.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3150"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3150"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3150\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}