{"id":3116,"date":"2026-07-22T01:19:58","date_gmt":"2026-07-22T01:19:58","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/07\/22\/samples-short-videos-drive-supergoops-marketing-strategy-cmo-says\/"},"modified":"2026-07-22T01:19:58","modified_gmt":"2026-07-22T01:19:58","slug":"samples-short-videos-drive-supergoops-marketing-strategy-cmo-says","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/07\/22\/samples-short-videos-drive-supergoops-marketing-strategy-cmo-says\/","title":{"rendered":"Samples, short videos drive Supergoop&#8217;s marketing strategy, CMO says"},"content":{"rendered":"<p>Supergoop also has invested in <b>experiential marketing<\/b>, such as being the official sun care partner of the PGA golf tour. At certain courses, the\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Supergoop also has invested in experiential marketing, such as being the official sun care partner of the PGA golf tour. At certain courses, the\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3116"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3116"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3116\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}