{"id":3114,"date":"2026-07-22T02:34:08","date_gmt":"2026-07-22T02:34:08","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/07\/22\/three-mistakes-brands-make-when-activating-at-events-and-how-to-avoid-them-forbes\/"},"modified":"2026-07-22T02:34:08","modified_gmt":"2026-07-22T02:34:08","slug":"three-mistakes-brands-make-when-activating-at-events-and-how-to-avoid-them-forbes","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/07\/22\/three-mistakes-brands-make-when-activating-at-events-and-how-to-avoid-them-forbes\/","title":{"rendered":"Three Mistakes Brands Make When Activating At Events (And How To Avoid Them) &#8211; Forbes"},"content":{"rendered":"<p>For years, <b>experiential marketing<\/b> was heavily influenced by the pursuit of the perfect social media moment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For years, experiential marketing was heavily influenced by the pursuit of the perfect social media moment.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3114"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3114"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3114\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}