{"id":3104,"date":"2026-07-21T11:00:00","date_gmt":"2026-07-21T11:00:00","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2026\/07\/21\/netflix-says-ad-business-on-track-for-3bn-this-year-but-investors-punish-stock\/"},"modified":"2026-07-21T11:00:00","modified_gmt":"2026-07-21T11:00:00","slug":"netflix-says-ad-business-on-track-for-3bn-this-year-but-investors-punish-stock","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/07\/21\/netflix-says-ad-business-on-track-for-3bn-this-year-but-investors-punish-stock\/","title":{"rendered":"Netflix says ad business on track for $3bn this year, but investors punish stock"},"content":{"rendered":"<p>The streamer chases $3bn in ad revenue this year, powered by live sport and easier programmatic access.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The streamer chases $3bn in ad revenue this year, powered by live sport and easier programmatic access.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3104"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3104"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3104\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}