{"id":3065,"date":"2026-07-17T11:00:00","date_gmt":"2026-07-17T11:00:00","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2026\/07\/17\/its-validation-that-we-create-value-for-business-industry-reacts-to-ipa-bellwether\/"},"modified":"2026-07-17T11:00:00","modified_gmt":"2026-07-17T11:00:00","slug":"its-validation-that-we-create-value-for-business-industry-reacts-to-ipa-bellwether","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/07\/17\/its-validation-that-we-create-value-for-business-industry-reacts-to-ipa-bellwether\/","title":{"rendered":"&#8216;It\u2019s validation that we create value for business&#8217;: industry reacts to IPA Bellwether"},"content":{"rendered":"<p>Ad professinoals from VCCP, The Sun and Mediaplus, among others, comment on the latest doom-and-gloom-defying IPA Bellwether.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ad professinoals from VCCP, The Sun and Mediaplus, among others, comment on the latest doom-and-gloom-defying IPA Bellwether.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3065"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3065"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3065\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}