{"id":3053,"date":"2026-07-17T06:02:59","date_gmt":"2026-07-17T06:02:59","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2026\/07\/17\/why-rbnl-is-betting-on-an-integrated-media-ecosystem-brandequity\/"},"modified":"2026-07-17T06:02:59","modified_gmt":"2026-07-17T06:02:59","slug":"why-rbnl-is-betting-on-an-integrated-media-ecosystem-brandequity","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/07\/17\/why-rbnl-is-betting-on-an-integrated-media-ecosystem-brandequity\/","title":{"rendered":"Why RBNL is betting on an integrated media ecosystem &#8211; BrandEquity"},"content":{"rendered":"<p>&#8230; <b>experiential marketing<\/b>. The strategy, according to chief executive officer Ashit Kukian, is a response to advertisers seeking unified campaigns\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230; experiential marketing. The strategy, according to chief executive officer Ashit Kukian, is a response to advertisers seeking unified campaigns\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3053"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3053"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3053\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}