{"id":3035,"date":"2026-07-15T12:30:00","date_gmt":"2026-07-15T12:30:00","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/07\/15\/r-ga-ceo-marketing-should-be-viewed-as-investment-not-expense\/"},"modified":"2026-07-15T12:30:00","modified_gmt":"2026-07-15T12:30:00","slug":"r-ga-ceo-marketing-should-be-viewed-as-investment-not-expense","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/07\/15\/r-ga-ceo-marketing-should-be-viewed-as-investment-not-expense\/","title":{"rendered":"R\/GA CEO: Marketing should be viewed as \u2018investment\u2019 not \u2018expense\u2019"},"content":{"rendered":"<p>Global chief executive Robin Forbes and chief strategy officer Melissa Jackson Parsey speak with Campaign on AI\u2019s impact on brands and commercial models, while not being \u2018handcuffed\u2019 by a holding company.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global chief executive Robin Forbes and chief strategy officer Melissa Jackson Parsey speak with Campaign on AI\u2019s impact on brands and commercial models, while not being \u2018handcuffed\u2019 by a holding company.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3035"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3035"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3035\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}