{"id":3007,"date":"2026-07-14T03:19:37","date_gmt":"2026-07-14T03:19:37","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/07\/14\/luxury-housings-new-pitch-how-developers-are-building-brands-not-just-homes\/"},"modified":"2026-07-14T03:19:37","modified_gmt":"2026-07-14T03:19:37","slug":"luxury-housings-new-pitch-how-developers-are-building-brands-not-just-homes","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/07\/14\/luxury-housings-new-pitch-how-developers-are-building-brands-not-just-homes\/","title":{"rendered":"Luxury housing&#8217;s new pitch: How developers are building brands, not just homes"},"content":{"rendered":"<p>Similar shifts are visible across the industry, with developers increasingly investing in <b>experiential marketing<\/b> and long-term brand building over\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Similar shifts are visible across the industry, with developers increasingly investing in experiential marketing and long-term brand building over\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3007"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3007"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3007\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}