{"id":2977,"date":"2026-07-10T23:36:36","date_gmt":"2026-07-10T23:36:36","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/07\/10\/bmw-goodwood-activation-aims-to-change-perceptions-around-electric-cars-campaign\/"},"modified":"2026-07-10T23:36:36","modified_gmt":"2026-07-10T23:36:36","slug":"bmw-goodwood-activation-aims-to-change-perceptions-around-electric-cars-campaign","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/07\/10\/bmw-goodwood-activation-aims-to-change-perceptions-around-electric-cars-campaign\/","title":{"rendered":"BMW Goodwood activation aims to change perceptions around electric cars &#8211; Campaign"},"content":{"rendered":"<p>Andrew Orr, managing director at TRO, said: &#8220;This project represents an exciting evolution in how <b>experiential marketing<\/b> is measured. Creating\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Andrew Orr, managing director at TRO, said: &#8220;This project represents an exciting evolution in how experiential marketing is measured. Creating\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2977"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2977"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2977\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}