{"id":2958,"date":"2026-07-10T06:42:07","date_gmt":"2026-07-10T06:42:07","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2026\/07\/10\/ibm-on-its-trojan-horse-strategy-to-bring-b2b-marketing-to-life\/"},"modified":"2026-07-10T06:42:07","modified_gmt":"2026-07-10T06:42:07","slug":"ibm-on-its-trojan-horse-strategy-to-bring-b2b-marketing-to-life","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/07\/10\/ibm-on-its-trojan-horse-strategy-to-bring-b2b-marketing-to-life\/","title":{"rendered":"IBM on its &#8216;Trojan horse strategy&#8217; to bring B2B marketing to life"},"content":{"rendered":"<p>That insight sits behind IBM&#8217;s growing investment in sponsorships and <b>experiential marketing<\/b>. Rather than treating partnerships as branding\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>That insight sits behind IBM&#8217;s growing investment in sponsorships and experiential marketing. Rather than treating partnerships as branding\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2958"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2958"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2958\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}