{"id":2949,"date":"2026-07-09T12:30:00","date_gmt":"2026-07-09T12:30:00","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/07\/09\/brands-value-asset-creation-over-creativity-ipa-research\/"},"modified":"2026-07-09T12:30:00","modified_gmt":"2026-07-09T12:30:00","slug":"brands-value-asset-creation-over-creativity-ipa-research","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/07\/09\/brands-value-asset-creation-over-creativity-ipa-research\/","title":{"rendered":"&#8216;Brands value asset creation over creativity&#8217; \u2013 IPA research"},"content":{"rendered":"<p>Overall, nine out of 10 brand leaders are seeing commercial value from their agency partnerships.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Overall, nine out of 10 brand leaders are seeing commercial value from their agency partnerships.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2949"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2949"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2949\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}