{"id":2914,"date":"2026-07-07T03:34:35","date_gmt":"2026-07-07T03:34:35","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2026\/07\/07\/why-brands-are-betting-big-on-real-world-experiences-in-a-digital-first-era-exchange4media\/"},"modified":"2026-07-07T03:34:35","modified_gmt":"2026-07-07T03:34:35","slug":"why-brands-are-betting-big-on-real-world-experiences-in-a-digital-first-era-exchange4media","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/07\/07\/why-brands-are-betting-big-on-real-world-experiences-in-a-digital-first-era-exchange4media\/","title":{"rendered":"Why brands are betting big on real-world experiences in a digital-first era &#8211; Exchange4media"},"content":{"rendered":"<p>Industry executives say <b>experiential marketing<\/b> is evolving from an awareness-building exercise into a full-funnel strategy. Physical experiences now\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Industry executives say experiential marketing is evolving from an awareness-building exercise into a full-funnel strategy. Physical experiences now\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2914"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2914"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2914\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}