{"id":2832,"date":"2026-06-30T12:30:00","date_gmt":"2026-06-30T12:30:00","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/06\/30\/unilever-cmo-marketing-has-become-efficient-in-creating-things-people-ignore\/"},"modified":"2026-06-30T12:30:00","modified_gmt":"2026-06-30T12:30:00","slug":"unilever-cmo-marketing-has-become-efficient-in-creating-things-people-ignore","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/06\/30\/unilever-cmo-marketing-has-become-efficient-in-creating-things-people-ignore\/","title":{"rendered":"Unilever CMO: Marketing has become &#8216;efficient in creating things people ignore&#8217;"},"content":{"rendered":"<p>\u2018[Creators] are the people who decide whether your brand will be alive beyond your four walls,\u201d said Leandro Barreto.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018[Creators] are the people who decide whether your brand will be alive beyond your four walls,\u201d said Leandro Barreto.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2832"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2832"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2832\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}