{"id":2805,"date":"2026-06-29T06:39:28","date_gmt":"2026-06-29T06:39:28","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/06\/29\/young-adults-using-loyalty-schemes-to-enjoy-live-experiences-and-upgrades-2\/"},"modified":"2026-06-29T06:39:28","modified_gmt":"2026-06-29T06:39:28","slug":"young-adults-using-loyalty-schemes-to-enjoy-live-experiences-and-upgrades-2","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/06\/29\/young-adults-using-loyalty-schemes-to-enjoy-live-experiences-and-upgrades-2\/","title":{"rendered":"Young adults using loyalty schemes &#8216;to enjoy live experiences and upgrades&#8217;"},"content":{"rendered":"<p>Aaron Burke, vice president global brand sponsorships and <b>experiential marketing<\/b> at American Express, said Gen Zs and millennials are \u201clooking\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aaron Burke, vice president global brand sponsorships and experiential marketing at American Express, said Gen Zs and millennials are \u201clooking\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2805"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2805"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2805\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}