{"id":2799,"date":"2026-06-27T04:02:13","date_gmt":"2026-06-27T04:02:13","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2026\/06\/27\/everyday-aperitivo-culture-is-transforming-a-traditional-liqueur-into-a-lifestyle-category\/"},"modified":"2026-06-27T04:02:13","modified_gmt":"2026-06-27T04:02:13","slug":"everyday-aperitivo-culture-is-transforming-a-traditional-liqueur-into-a-lifestyle-category","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/06\/27\/everyday-aperitivo-culture-is-transforming-a-traditional-liqueur-into-a-lifestyle-category\/","title":{"rendered":"Everyday Aperitivo Culture Is Transforming A Traditional Liqueur Into A Lifestyle Category"},"content":{"rendered":"<p>&#8230; <b>experiential marketing<\/b>. \u27a1\ufe0f Innovation Assessment: Premium Limoncello represents a broader shift toward experience-led premiumization, where\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230; experiential marketing. \u27a1\ufe0f Innovation Assessment: Premium Limoncello represents a broader shift toward experience-led premiumization, where\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2799"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2799"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2799\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}